What this skill does
Plans, launches, and optimizes Apple Search Ads (Apple Ads, ASA) campaigns for iOS apps: bids, keywords, budgets, CPA, attribution. Use for paid iOS user acquisition and App Store ads — launching or restructuring campaigns, mining search-term reports, graduating keywords, defending brand terms, scaling spend, expanding to new countries, testing Custom Product Pages, wiring AdServices or SKAdNetwork attribution, automating reports and changes via the Campaign Management API, or diagnosing why CPA spiked, keywords get no impressions, a campaign stops spending its budget, ads got rejected, or ASA, SKAN, and MMP install counts disagree. Not for App Store listing optimization itself (ASO).
Apple Search Ads is part of the Developer Tools category — developer tools that help your agent write, review, debug, and ship code. You can install it on its own or alongside other developer tools skills from the OpenClaw catalog.
How to install Apple Search Ads
The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:
- Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
- Open the in-app Skills panel.
- Search for
apple-search-adsand click Install. - The skill activates automatically when an incoming message matches its description.
Install from the command line
If you already run the OpenClaw CLI, add Apple Search Ads with a single command:
openclaw skills add apple-search-ads
This pulls apple-search-ads from ClawHub and installs it into ~/.openclaw/skills/apple-search-ads/. Restart the OpenClaw gateway afterwards so the new skill is discovered.
How to use Apple Search Ads
Once installed, Apple Search Ads activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.
Manual install (advanced)
If you prefer manual installation:
- Click the Download .zip button above to grab
apple-search-ads-1.0.3.zipdirectly from our S3 mirror. - Unzip into
~/.openclaw/skills/apple-search-ads/(create the directory if it does not exist). - Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.
Frequently asked questions
How do I install Apple Search Ads?
Install Apple Search Ads in the OpenClaw Easy desktop app by opening the Skills panel, searching for apple-search-ads, and clicking Install. From a terminal you can run: openclaw skills add apple-search-ads. Either way the skill is placed in ~/.openclaw/skills/apple-search-ads/.
Is Apple Search Ads free?
Yes. Apple Search Ads is free and open-source, distributed under the Apache-2.0 license through ClawHub. No account or payment is required to download or run it.
What does Apple Search Ads do?
Plans, launches, and optimizes Apple Search Ads (Apple Ads, ASA) campaigns for iOS apps: bids, keywords, budgets, CPA, attribution.
Related: more developer tools skills
If Apple Search Ads looks useful, you may also want to check out other developer tools skills in the OpenClaw catalog:
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Free, open-source · Apache-2.0 · Works with Claude, ChatGPT, Gemini, or local Ollama models