Brand Identity skill for OpenClaw

What this skill does

Build a complete brand identity for a solopreneur business from scratch or refresh an existing one. Covers brand personality, voice and tone, visual identity system (colors, typography, logo direction, imagery style), tagline crafting, and a brand guidelines document. Use when creating a new brand, rebranding, or needing to make brand decisions consistent. Trigger on "create my brand", "brand identity", "brand guidelines", "define my brand voice", "brand personality", "what should my brand look like", "brand strategy", "rebrand", "brand tone".

The Brand Identity skill is part of the Developer Tools category — developer tools that help your agent write, review, debug, and ship code. You can install it on its own or alongside other developer tools skills from the OpenClaw catalog.

How to install the Brand Identity skill

The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:

1. Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
2. Open the in-app Skills panel.
3. Search for brand-identity and click Install.
4. The skill activates automatically when an incoming message matches its description.

Install from the command line

If you already run the OpenClaw CLI, add the Brand Identity skill with a single command:

openclaw skills add brand-identity

This pulls brand-identity from ClawHub and installs it into ~/.openclaw/skills/brand-identity/. Restart the OpenClaw gateway afterwards so the new skill is discovered.

How to use the Brand Identity skill

Once installed, the Brand Identity skill activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.

Turning images into video

Brand Identity works with images. Getting from there to something postable is a separate job: ViralMint — an open-source video pipeline — turns stills into motion — pans and transitions, synced captions, and a vertical export for short-form feeds.

It runs as an MCP server, so an OpenClaw agent can drive it from the same chat you already use: ask for a short, and the render comes back finished. See how to connect a video pipeline to your agent.

Manual install (advanced)

If you prefer manual installation:

1. Click the Download skill .zip button above to grab brand-identity-0.1.0.zip directly from our S3 mirror.
2. Unzip into ~/.openclaw/skills/brand-identity/ (create the directory if it does not exist).
3. Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.

Frequently asked questions

How do I install Brand Identity?

Install Brand Identity in the OpenClaw Easy desktop app by opening the Skills panel, searching for brand-identity, and clicking Install. From a terminal you can run: openclaw skills add brand-identity. Either way the skill is placed in ~/.openclaw/skills/brand-identity/.

Is the Brand Identity skill free?

Yes. It is free to download and run through ClawHub, with no account or payment required. Each skill is published by its own author under its own licence — see its ClawHub page for the licence and source.

What does Brand Identity do?

Build a complete brand identity for a solopreneur business from scratch or refresh an existing one. Covers brand personality, voice and tone, visual identity system (colors, typography, logo direction, imagery style), tagline crafting, and a brand guidelines document.

Related: more developer tools skills

If the Brand Identity skill looks useful, you may also want to check out other developer tools skills in the OpenClaw catalog:

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• Blog to Kindle ⬇ 3.9K
• SOUL.MD ⬇ 3.9K
• Commit Analyzer ⬇ 3.9K
• Workspace Review ⬇ 3.9K

Skills in this catalog are community-contributed integrations published on ClawHub and distributed under their own open-source licences. Product and company names, and any third-party service a skill connects to, are trademarks of their respective owners; a listing here does not imply affiliation with, sponsorship by, or endorsement from them. This page does not distribute any third-party application. Rights holders can reach us at hello@openclaw-easy.com.

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