SEM skill for OpenClaw

What this skill does

Search engine marketing strategy, keyword bidding, quality score optimization, and paid search campaign management

The SEM skill is part of the Research & Knowledge category — research and knowledge skills that gather, search, and summarize information. You can install it on its own or alongside other research & knowledge skills from the OpenClaw catalog.

How to install the SEM skill

The easiest path is via the OpenClaw Easy desktop app — one click, no terminal required:

1. Download OpenClaw Easy for macOS or Windows (free, one-click installer, ~30 seconds).
2. Open the in-app Skills panel.
3. Search for sem and click Install.
4. The skill activates automatically when an incoming message matches its description.

Install from the command line

If you already run the OpenClaw CLI, add the SEM skill with a single command:

openclaw skills add sem

This pulls sem from ClawHub and installs it into ~/.openclaw/skills/sem/. Restart the OpenClaw gateway afterwards so the new skill is discovered.

How to use the SEM skill

Once installed, the SEM skill activates on its own: when an incoming message on WhatsApp, Telegram, Slack, Discord, Feishu or Line matches the skill's description, your OpenClaw agent loads it and runs the workflow. You can also trigger it explicitly by describing the task in chat. No extra configuration is required after install.

Manual install (advanced)

If you prefer manual installation:

1. Click the Download skill .zip button above to grab sem-1.0.0.zip directly from our S3 mirror.
2. Unzip into ~/.openclaw/skills/sem/ (create the directory if it does not exist).
3. Restart OpenClaw Easy (or the OpenClaw CLI gateway) so the new skill is discovered.

Frequently asked questions

How do I install SEM?

Install SEM in the OpenClaw Easy desktop app by opening the Skills panel, searching for sem, and clicking Install. From a terminal you can run: openclaw skills add sem. Either way the skill is placed in ~/.openclaw/skills/sem/.

Is the SEM skill free?

Yes. It is free to download and run through ClawHub, with no account or payment required. Each skill is published by its own author under its own licence — see its ClawHub page for the licence and source.

What does SEM do?

Search engine marketing strategy, keyword bidding, quality score optimization, and paid search campaign management

Related: more research & knowledge skills

If the SEM skill looks useful, you may also want to check out other research & knowledge skills in the OpenClaw catalog:

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• Sentient Memory ⬇ 2.3K
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• signalradar ⬇ 2.3K
• Lightweight Knowledge Base ⬇ 2.3K

Skills in this catalog are community-contributed integrations published on ClawHub and distributed under their own open-source licences. Product and company names, and any third-party service a skill connects to, are trademarks of their respective owners; a listing here does not imply affiliation with, sponsorship by, or endorsement from them. This page does not distribute any third-party application. Rights holders can reach us at hello@openclaw-easy.com.

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